Project 1: Flier


  1. Description: A black and white flier about a leadership conference for recent graduates.
  2. Process (Programs, Tools, Skills, FOCUS principles): I started by drawing multiple sketches of what I wanted. As I started working in InDesign one of my sketches started coming to life as I created the layout. Once I put in the text I began to rearrange the layout to fit everything. Once I finished my rough draft I had three people critique and help fine tune my design. After the critiques I made a few minor changes and ended up with my final project.
  3. Message: The message I am trying to send is the importance of leadership and where people can learn how to become leaders.
  4. Audience: My audience is recent college graduates age 19-26 that are in business or other professional careers.
  5. Top Thing Learned: Repeat key design aspects.
  6. Title Font Name & Category: Oswald-San Serif
  7. Copy Font Name & Category: Minion Pro-Old Style
  8. Links to images used in this project:                                                     

3 thoughts on “Project 1: Flier

  1. Nathan, I really like this project. I think you have good usage of white space which creates a better flow. I also like the repetition with the gray rectangles and even adding a black one in there. I like how you put the date, time and place off to the side because it catches attention and that is an important thing for people to see. Great job! here is my project and here is another great one.


  2. Nathan– first of all, your photography on your blog is fantastic! Second, I love the alignment in your flier. The clean lines and white space are really pleasing to look at. I like the gray box behind the first line of text; it really makes your message clear and the words stand out. I also love the contrast of the word “leadership” in white on the black background. Nicely done! Taylor’s blog also had clean alignment:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s